ROCOCO Tokyo

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Enjoy our Luxury Beer Experience at Home or
Offer it as a Gift to Someone Special.

Japan's first luxury beer, "ROCOCO Tokyo," chosen by over 100 Michelin-starred restaurants within just one year of launch.

ROCOCO was born from our desire to elevate the fine dining experience in Japan by collaborating with fine dining leaders to create the most elegant beer in the country. Praised by leading chefs and sommeliers for its uncompromising quality and taste, ROCOCO is selectively served in fine dining restaurants, luxury hotels and exceptional hospitality venues in Japan and abroad.

We invite you to enjoy this extraordinary beer in the comfort of your own home, or to offer it as a gift to someone truly special.

SHOP NOW

*ROCOCO is not available in convenience stores, supermarkets, liquor stores, department stores, or any general retail.

Japan's First Luxury Beer,
Loved by Leading Chefs and Sommeliers

Brewed in Shizuoka using only the finest natural ingredients and pure spring water from Mount Fuji, ROCOCO is characterized by an absence of bitterness and a smooth, delicate texture with a fragrant aroma reminiscent of fine white wine.

Its refined taste complements even the most delicate dishes making it the ideal pairing for fine cuisine. Furthermore, its fine carbonation prevents fullness, easing the transition to wine or sake.

Serve ROCOCO in our signature ROCOCO Tokyo GLASS to enjoy the most elegant beer experience in Japan.

Chosen by Over 100 Michelin-Starred Restaurants

ROCOCO Tokyo is celebrated in Japan for being served in over 100 Michelin star restaurants within a year of its launch in 2018.

The Only Beer Served at the ANA SUITE LOUNGE Bar Counter

ROCOCO is the only beer served at the BAR counter in the ANA SUITE LOUNGE, ANA's premier lounge at Haneda Airport Terminal 2 International. ANA SUITE LOUNGE" is the highest level lounge for international flights located at Haneda Airport and is known for its strict standards and outstanding service.

Captivating Tastemakers from Around the World

Following its debut at Michelin-starred restaurants in Singapore, ROCOCO has expanded to Michelin-starred restaurants in Taiwan as well. We will continue to grow our international presence in new markets worldwide.

The ROCOCO Gift Box: Luxury from Japan

For a truly memorable gift, choose from ROCOCO's classic wooden box or from our modern paper gift box. Both of our iconic gift boxes embody the spirit of luxury gifting and are designed to leave a lasting impression on friends, family, and business associates.

Wooden Gift Box

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    A formal wooden box, handcrafted by skilled artisans, honoring the tradition of Japanese gift-giving.

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    Subtle debossed circle motifs add a sense of occasion, and the bottles rest securely in a soft white foam interior.

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    Recommended for those who value formal gift giving, simplicity and elegance.

Choose the Wooden Box as a Gift

Paper Gift Box

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    A modern, stylish crisp white paper box finished with the ROCOCO circle motif and logo in silver foil, and an image of the ROCOCO bottle on the side.

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    On the inside, two white labeled ROCOCO bottles rest securely within a black foam interior, creating an elegant contrast.

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    Recommended for those who value modern design and style.

Choose the Paper Box as a Gift

We Designed our ROCOCO Gift Sets
to Deliver the Full Luxury Beer Experience

Each gift box purchase includes our signature gift bag along with a copy of our "ROCOCO JOURNAL", which features ROCOCO's story, brand information, and exclusive behind-the-scenes interviews with partner fine dining chefs and sommeliers. Together, these elements convey the elegance and exclusivity that have made ROCOCO a celebrated presence within Japan’s fine dining world.

Elevate Every Gift with ROCOCO Gift Cards and Wrapping

ROCOCO now offers original gift cards alongside our signature gift wrapping service. Choose from three timeless designs, including two traditional noshi styles and a birthday design, as well as limited seasonal designs released throughout the year for occasions such as Christmas and Valentine’s Day. Each card is thoughtfully designed to complement both the occasion and the recipient.

We Designed our Signature “ROCOCO Tokyo GLASS” to be the Most Elegant Beer Glass in Japan

Developed in collaboration with Kimura Glassware, our delicate handmade signature glass is the most elevated manner in which to enjoy ROCOCO. It features a beautifully slender, elongated stem, and a handmade rim crafted by European master glassblowers. Its elegant bowl, adorned with ROCOCO's signature circle motif, is purpose-built to highlight the fresh and fruity aroma that defines ROCOCO.

Perfect to elevate special moments at home or as a gift that offers the full luxury beer experience.

Purchase the Glass Here

Fine Dining Leaders Choose ROCOCO.
Hear What They Are Saying

Japan is home to many of the world's best restaurants, and many visitors from around the globe visit Japan specifically to experience its fine dining restaurants. Tokyo, in particular, is widely celebrated as one of the world's greatest culinary cities. ROCOCO sees the chefs, sommeliers and hospitality professionals of the fine dining industry as the cultural ambassadors of Japanese cuisine, the national treasure of Japan.

ROCOCO is the only beer in Japan specifically created specifically for fine dining and is grateful to have received many wonderful words of praise from our partner restaurants.

I used to dislike beer, but the moment I tasted ROCOCO for the first time, I thought to myself 'this is delicious!' And since then, my perception of beer has completely changed.

Modern French "HOMMAGE", 1 Michelin Star
Owner-Chef, Noboru Arai

ROCOCO doesn't overpower the food but still has a strong presence and perfect portion size, so I recommend it.

Sushi "Nishiazabu Taku", 1 Michelin Star
Owner, Mayumi Nagata

I chose ROCOCO simply because it tastes truly delicious. Its clean flavor pairs well with savory dishes like fried chicken wings and salty dishes such as caviar. The fruity smoothness makes it popular even among those who usually dislike beer.

Japanese Cuisine "KUTAN", 2 Michelin Stars

Owner, Kotaro Nakajima

Recently, customers have said things like 'I know this! I want to drink it!' and praised the cute bottle and logo design.

Japanese Cuisine "Towa", 1 Michelin Star
Head Chef, Takaaki Tokuyasu

The reason I chose ROCOCO is that it felt like so much more than just a casual beer to quench your thirst. The concept of positioning it as an apéritif, on the same level as champagne, resonated with me — and so did the taste.

Modern French "Crony", 2 Michelin Stars
Recipient of the Asia's Best Sommelier Award Owner-Sommelier,
Kazuki Ozawa

ROCOCO is a luxury beer that is fresh and fruity. Its texture and flavor are delicate and soft. Despite being elegant, its charming appearance makes it approachable, which perfectly fits the concept of our restaurant NéMo.

Modern French "NéMo", 1 Michelin Star
Owner-Chef, Kenichi Nemoto

I used to dislike beer, but the moment I tasted ROCOCO for the first time, I thought to myself 'this is delicious!' And since then, my perception of beer has completely changed.

Modern French "HOMMAGE", 1 Michelin Star
Owner-Chef, Noboru Arai

ROCOCO doesn't overpower the food but still has a strong presence and perfect portion size, so I recommend it.

Sushi "Nishiazabu Taku", 1 Michelin Star
Owner, Mayumi Nagata

I chose ROCOCO simply because it tastes truly delicious. Its clean flavor pairs well with savory dishes like fried chicken wings and salty dishes such as caviar. The fruity smoothness makes it popular even among those who usually dislike beer.

Japanese Cuisine "KUTAN", 2 Michelin Stars

Owner, Kotaro Nakajima

Recently, customers have said things like 'I know this! I want to drink it!' and praised the cute bottle and logo design.

Japanese Cuisine "Towa", 1 Michelin Star
Head Chef, Takaaki Tokuyasu

The reason I chose ROCOCO is that it felt like so much more than just a casual beer to quench your thirst. The concept of positioning it as an apéritif, on the same level as champagne, resonated with me — and so did the taste.

Modern French "Crony", 2 Michelin Stars
Recipient of the Asia's Best Sommelier Award Owner-Sommelier,
Kazuki Ozawa

ROCOCO is a luxury beer that is fresh and fruity. Its texture and flavor are delicate and soft. Despite being elegant, its charming appearance makes it approachable, which perfectly fits the concept of our restaurant NéMo.

Modern French "NéMo", 1 Michelin Star
Owner-Chef, Kenichi Nemoto

Elevate Everyday Moments at Home with ROCOCO

Enjoy ROCOCO at home to offer yourself a moment of quiet luxury, or offer it as a gift to bring the world of fine dining to your recipient.

SHOP NOW

*ROCOCO is not available in convenience stores, supermarkets, liquor stores, department stores, or any general retail.

INSTAGRAM

Follow us（@rococotokyo）to discover new restaurants and the beautiful cuisine of ROCOCO partners.
Our official Instagram, Facebook, Twitter and Threads accounts feature candid photos and videos of the dishes served by our partner fine dining restaurants, luxury hotels and hospitality venues.

Frequently Asked Questions

What is the shelf life of ROCOCO?

A

Typically about 6 months from delivery. As ROCOCO is an unfiltered, unpasteurized draft beer, please keep it refrigerated at all times.

Do you offer noshi (gift label) or gift wrapping?

A

Yes, ROCOCO offers original gift wrapping as a paid option.

[ Original Gift Wrapping ]
In addition to the two year-round options listed below (¥400 each), we also offer seasonal wrapping options (¥600) depending on the time of year.
- Noshi "Kohaku 3-bon Chobasubi" (Red & White 3-strand bowknot) with White Wrapping Paper
- Birthday "Balloon & Printed Fixed Message" with White Wrapping Paper

In addition to our original gift wrapping, we also offer original gift cards.

[ Original Gift Cards (¥500 each) ]
We offer three types of original gift cards available throughout the year:
- Noshi Card (Chobasubi / Bowknot Type): Ideal for events you wish to celebrate repeatedly, such as childbirth celebrations or seasonal gifts.
- Noshi Card (Ume-musubi / Plum Knot Type): Ideal for one-time special celebrations, such as wedding gifts or get-well-soon gifts.
- Birthday Card: A ROCOCO original design featuring silver fireworks and a celebratory message.

Please note that seasonal card designs (such as for Father's Day, Christmas, and Valentine's Day) will be available depending on the season.

What payment methods are available?

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We accept a wide range of payment methods, including credit cards and bank transfers. Please check our online shop for full details.

Is delivery refrigerated?

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Yes, all orders are delivered via chilled courier. We also pack orders carefully to protect against vibration and impact, so you can rest assured of the quality upon arrival.

Can I purchase the glass on its own?

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Yes, the glass is available for individual purchase. However, as it is produced in limited quantities, stock may not always be available. Please check the product page for current availability.