CONCEPTJapan’s First Luxury Beer

ROCOCO Tokyo WHITE elevates the fine dining experience.
It has been served in over 100 Michelin Restaurants in its first year from launch. ROCOCO is brewed in Shizuoka, Japan using the naturally purified underground water of Mount Fuji.
CONCEPT ROCOCO possesses a delicate silky texture, a fruity aroma and a sharp finish. Its fresh taste, gentle flavor and lack of bitterness has earned ROCOCO the trust of celebrated chefs and sommeliers all over Japan. In Japan, it is customary to open a meal with a beer. ROCOCO is typically served in a white wine glass to emphasize its pleasant aroma as well as its smooth and elegant taste. ROCOCO is not sold in regular retail establishments. It is only available at Michelin-star restaurants, other fine dining restaurants and on the ROCOCO online store.



PRODUCTDefining the Taste of Luxury Beer

PRODUCT Defining the Taste of Luxury BeerPRODUCT Defining the Taste of Luxury Beer


What should a luxury beer taste like? This simple question set us on the path to creating the recipe of ROCOCO Tokyo WHITE that you can now enjoy. Our vision was to create a beer recipe that would meet the standards of the world’s best chefs and sommeliers. A beer they would be proud to pair with their delicate, intricately prepared dishes. We spent over 18 months meeting with chefs and sommeliers at fine dining restaurants in Tokyo, as well as with their customers, to better understand their wants and needs. We realized that for a beer to be welcomed by fine dining chefs, sommeliers and customers, it should complement their dishes, not overpower them.

Our recipe adheres to the spirit of minimalism, which to us means using the smallest number of ingredients of the highest quality available. Water is a key, and often overlooked ingredient in beer. We brew ROCOCO Tokyo WHITE in Shizuoka, Japan from the naturally purified waters of Mount Fuji. With its silky luxurious texture, fruity aroma and sharp finish, ROCOCO Tokyo WHITE is described as having the delicate texture of champagne and the depth of a fine wine or nihonshu. ROCOCO Tokyo WHITE is never filtered or pasteurized. It is refrigerated from the time it is brewed until the time it is served. The result is its characteristic fresh taste. Within a year of launch, ROCOCO Tokyo WHITE has been served in over 100 Michelin restaurants in Japan.
Alcohol content: 5.5%

  • TypeGerman Style Wheat Beer
  • ProductionShiozuka, Japan
  • WaterNaturally Filtered Mount Fuji Water
  • IngredientsBarley Malt, Wheat Malt, Hops, Yeast
  • Alc.5.5%
  • ColorGolden Yellow
  • TasteElegant
  • AromaFruity
  • ServingTemp8-12℃*
  • Body●●○
  • Sharpness●●●
  • Bitterness◐○○
  • Smoothness●●●
  • Aroma●●●



1 To enjoy its fruity aroma before your first sip
ROCOCO has a pleasant, fruity aroma. Serving ROCOCO in a white wine glass encourages people to discover its aroma before taking their first sip. To further accentuate the aroma of ROCOCO, we recommend serving it in a concave glass.

2 To emphasize its characteristic fresh flavor
ROCOCO has a noticeably fresh taste because it is neither filtered nor pasteurized. For this reason, it is refrigerated from the time it is brewed until the time it is served. We recommend serving ROCOCO chilled at a temperature of 8 to 12 degrees celsius, which is very similar to the serving temperature of white wine. Furthermore, since body heat is transmitted through the fingertips, holding your glass by a stem helps keep beer cooler. Serving ROCOCO in a white wine glass therefore facilitates keeping it closer to its ideal serving temperature and maximizing its characteristic fresh flavor.

3 To make a sophisticated first impression
First impressions count. Serving ROCOCO in a white wine glass emphasizes its distinction and its association with fine dining. This elevated presentation style allows ROCOCO to be served and enjoyed with confidence in high end establishments.

* Recommended drinking temperature: 8-12℃, Recommended storage temperature: 10℃ or less. In order to preserve its freshness, ROCOCO is always refrigerated at 3-5℃ after being brewed and is always delivered in refrigerated trucks.


Our brand name expresses our background and our vision simultaneously. Try reading the name ROCOCO backwards. You will notice it spells “COCORO”, which is pronounced exactly like the Japanese word for heart, “KOKORO”. This name was suggested by one of our company’s founders. His first contact with Japan was through Natsume Soseki’s masterpiece “KOKORO”, which he read at the recommendation of his father who had a copy at their home. Rococo is also the name of the 18th century artistic style that emerged in France and that was associated with luxury. This represents our desire to introduce fine dining restaurants all over the world to our Luxury Beer from Japan.


If you look closely at our “ROCOCO” logo, you will notice that it is composed of 3 "O"s. Each of them is superimposed and positioned at different angles. These three different "O"s represent our 3 different founders coming together with a common vision to bring ROCOCO to life. The ROCOCO Tokyo WHITE bottle label, with its textured and memorable design, represents the fresh taste and movement of our beer. You can feel its textured rhythm when you touch the label with your hands. ROCOCO treasures the language of design as a means of communication.

ROCOCO GLASSIntroducing the ROCOCO Luxury Beer Glass,
the most elegant beer glass in Japan

The ROCOCO Luxury Beer Glass was launched in collaboration with Kimura Glass to create the most elegant beer glass in Japan. Every ROCOCO Glass is carefully handmade in Europe (Slovakia) which allows us to create its tall and elegant stem. Its concave bowl accentuates the fresh and fruity aroma of ROCOCO Tokyo WHITE and features a subtle interpretation of the iconic ROCOCO label design. The ROCOCO Glass is typically only served in Michelin Awarded and other fine dining restaurants. Limited gift sets are made available for purchase on the ROCOCO online shop during holidays and special occasions.

  • ROCOCO GLASS Introducing the ROCOCO Luxury Beer Glass,the most elegant beer glass in JapanROCOCO GLASS Introducing the ROCOCO Luxury Beer Glass,the most elegant beer glass in Japan
  • ROCOCO GLASS Introducing the ROCOCO Luxury Beer Glass,the most elegant beer glass in JapanROCOCO GLASS Introducing the ROCOCO Luxury Beer Glass,the most elegant beer glass in Japan
  • ROCOCO GLASS Introducing the ROCOCO Luxury Beer Glass,the most elegant beer glass in JapanROCOCO GLASS Introducing the ROCOCO Luxury Beer Glass,the most elegant beer glass in Japan

GIFTINGThe ROCOCO Gift Box: Luxury from Japan

GIFTING 大切な方への特別なギフト選びにROCOCOのスペシャルギフトGIFTING 大切な方への特別なギフト選びにROCOCOのスペシャルギフト

We designed the ROCOCO gift box to make a strong impression on friends, family and business associates who receive it as a gift. It continues the tradition in Japan of offering gifts such as nihonshu in wooden boxes (kibako) on special occasions. We know how difficult it is to find a gift that people are actually excited to receive. Our gift box is an unexpected surprise for people that love dining culture or that enjoy celebratory drinks, such as wines and champagnes.

The ROCOCO gift box is made of wood and features embossed carvings reminiscent of the memorable ROCOCO Tokyo WHITE bottle label. Each gift box contains two bottles of ROCOCO Tokyo WHITE that are carefully cushioned to ensure their protection during delivery. Each gift box order also includes a gift bag and a copy of the most recently printed edition of the ROCOCO JOURNAL.

RESTAURANTSBehind-the-Scene Interviews with some of Japan’s Leading Restaurants that serve ROCOCO

RESTAURANTS 日本が誇る名店揃いの「ROCOCO Tokyo WHITE」パートナーレストランRESTAURANTS 日本が誇る名店揃いの「ROCOCO Tokyo WHITE」パートナーレストラン

Each interview features photos of the beautiful dishes that Japan’s leading chefs and sommeliers pair with ROCOCO.
They also include musings and stories from the passionate people who make the experiences at these restaurants so memorable. We have personally dined at every single restaurant featured in the ROCOCO Journal, and proudly recommend each of them to our friends, our families and to all of our customers.

BOOKHow ROCOCO was Sold in Over 100 Michelin Star Restaurants in its First Year From Launch

Our book explores the journey of how 3 founders brought the idea of ROCOCO to life and executed its vision in Japan. Learn more about why ROCOCO was created, how an international team launched in the Japanese market, and the various challenges they faced as a start up. The book also features quotes from famous chefs and sommeliers in Japan who share why they chose to serve ROCOCO in their restaurants. In addition to being an engaging story about the development of a luxury beer and its role in fine dining, the book also appeals to those seeking to learn more about entrepreneurship.
Please note that our book is currently available in Japanese Only.

BOOK 『高級ビールで日本を変える』ROCOCO誕生の物語が書籍になりました!BOOK 『高級ビールで日本を変える』ROCOCO誕生の物語が書籍になりました!


Discover the Beautiful Dishes Of ROCOCO Partner Restaurants
The official ROCOCO Tokyo WHITE Instagram and Facebook accounts feature candid photos and videos of the dishes served at ROCOCO partner Restaurants in Japan.

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