RECIPE
ROCOCO developed its recipe with the goal of honoring Japan's exceptional food culture by developing a beer recipe worthy of the prestige of Japan’s storied fine dining restaurants. The ROCOCO recipe development process followed two major phases:
(1) Our founders sought the opinions of the chefs, sommeliers, and customers of famous Tokyo restaurants to thoroughly understand the needs, feelings, and concerns of fine dining restaurants and fine dining customers.
(2) Our founders sought global expertise to assist them in developing a recipe to address beer’s shortcomings in fine dining. They enlisted Dr. Hugo Patino, a beer recipe development expert with over 30 years of experience, to help develop the ROCOCO recipe. Based in California, known for its cutting-edge brewing technology, Dr. Patino provided invaluable guidance in shaping the distinct flavor of ROCOCO.
The result is a recipe that redefines beer by offering exceptional taste, aroma, and mouthfeel, without overpowering the delicate flavors of Japanese fine cuisine.
The aesthetic principles of “wabi sabi” in Japanese cuisine and craftsmanship have been a key source of inspiration for the development of the ROCOCO recipe. Brewed in Shizuoka prefecture, ROCOCO is made with the finest ingredients and the naturally purified water of Mount Fuji. ROCOCO is naturally carbonated, which results in very fine carbonation (bubbles) and a delicate texture that doesn't give you the filling sensation of a typical beer. This allows you to open a meal with ROCOCO and smoothly transition to wine or sake later during your course, which is a popular progression in Japan. With its delicate mouthfeel and a fragrant aroma reminiscent of a fine white wine, ROCOCO delivers a beautiful bitterness-free, crisp taste.
Alcohol content: 5.5%
- TypeGerman Style Wheat Beer
- ProductionShizuoka Prefecture
- Water SourceMount Fuji.
- IngredientsBarley Malt, Wheat Malt, Hops, Yeast
- Alc.5.5%
- ColorGolden Yellow
- TasteRefreshing
- AromaFruity
- Best Serving Temp4-8℃*
*Storage temperature: below 10℃
ROCOCO is an unfiltered, non-heat-treated (nonpasteurized) beer, so we recommend always keeping it refrigerated at 3-5°C to preserve freshness.
ROCOCO cold chained and delivered refrigerated.
HOW TO SERVE ROCOCO
Three benefits of drinking ROCOCO in a white wine glass
1 To enjoy its fruity and gorgeous aroma.
ROCOCO is known for its bitterness-free taste, and for its characteristic smooth, delicate texture and gorgeous aroma reminiscent of a fine white wine. Drinking ROCOCO in a white wine glass enhances the experience and allows you to fully enjoy its aroma.
2 To further accentuate its fresh, mellow flavor.
ROCOCO is unfiltered and unpasteurized (non-heat treated) which results in its uniquely fresh taste. To preserve this fresh flavor ROCOCO is always stored and delivered refrigerated from 3 to 5°C, and has an ideal serving temperature of 4 to 8°C. We recommend using a stemmed glass, like a white wine glass, to prevent body heat from warming the beer. This will ensure ROCOCO stays cold and close to its optimal drinking temperature for as long as possible, and will maximize its fresh flavor.
3 To create a sophisticated first impression
A drink designed to elevate the fine dining experience should exude elegance. Enjoying ROCOCO in a white wine glass will not only showcase its full flavor profile, but will enhance the overall beauty of the experience. The ROCOCO Tokyo GLASS is the most sophisticated way to enjoy our luxury beer and has become the signature presentation for ROCOCO in fine dining restaurants.
THE MEANING OF “ROCOCO”
Passion and luxury are the foundations of our brand. The name ROCOCO represents our passion for creating Japan's first luxury beer and introducing it to leading fine dining restaurants and customers around the world. One of our founders chose the name after realizing that “ROCOCO” spelled backward spells “KOKORO”, the Japanese word for "heart", symbolizing passion. Furthermore, the word ROCOCO itself symbolizes luxury, by referencing the 18th-century artistic and luxury movement in France and Italy.
Tokyo plays a foundational role in our brand. It is the city where our founders met, designed, developed, and launched ROCOCO. Tokyo is also the city with the most Michelin-starred restaurants globally, and is often celebrated for its culinary culture. We therefore embedded "Tokyo" in our full name, "ROCOCO Tokyo WHITE," to honor our connection to the city.
OUR LABEL DESIGN
If you look closely at our “ROCOCO” logo, you will notice
that it is composed of 3 "O"s. Each of them is superimposed and positioned at different angles. These three different "O"s represent our 3 different founders coming together with a common vision to bring ROCOCO to life. The ROCOCO Tokyo WHITE bottle label, with its textured and memorable design, represents the fresh taste and movement of our beer. You can feel its textured rhythm when you touch the label with your hands. ROCOCO treasures the language of design as a means of communication.
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