What should a luxury beer taste like? This simple question set us on the path to creating the recipe of ROCOCO Tokyo WHITE that you can now enjoy. Our vision was to create a beer recipe that would meet the standards of the world’s best chefs and sommeliers. A beer they would be proud to pair with their delicate, intricately prepared dishes. We spent over 18 months meeting with chefs and sommeliers at fine dining restaurants in Tokyo, as well as with their customers, to better understand their wants and needs. We realized that for a beer to be welcomed by fine dining chefs, sommeliers and customers, it should complement their dishes, not overpower them.
Our recipe adheres to the spirit of minimalism, which to us means using the smallest number of ingredients of the highest quality available. Water is a key, and often overlooked ingredient in beer. We brew ROCOCO Tokyo WHITE in Shizuoka, Japan from the naturally purified waters of Mount Fuji. With its silky luxurious texture, fruity aroma and sharp finish, ROCOCO Tokyo WHITE is described as having the delicate texture of champagne and the depth of a fine wine or nihonshu. ROCOCO Tokyo WHITE is never filtered or pasteurized. It is refrigerated from the time it is brewed until the time it is served. The result is its characteristic fresh taste. Within a year of launch, ROCOCO Tokyo WHITE has been served in over 100 Michelin restaurants in Japan.
Alcohol content: 5.5%
- TypeGerman Style Wheat Beer
- ProductionShiozuka, Japan
- WaterNaturally Filtered Mount Fuji Water
- IngredientsBarley Malt, Wheat Malt, Hops, Yeast
- ColorGolden Yellow
HOW TO SERVE ROCOCO
3 REASONS to SERVE ROCOCO IN A WHITE WINE GLASS
1 To enjoy its fruity aroma before your first sip
ROCOCO has a pleasant, fruity aroma. Serving ROCOCO in
a white wine glass encourages people to discover its aroma before taking their first sip. To further accentuate the aroma of ROCOCO, we recommend serving it in a concave glass.
2 To emphasize its characteristic fresh flavor
ROCOCO has a noticeably fresh taste because it is neither filtered nor pasteurized. For this reason, it is refrigerated from the time it is brewed until the time it is served. We recommend serving ROCOCO chilled at a temperature of 8 to 12 degrees celsius, which is very similar to the serving temperature
of white wine. Furthermore, since body heat is transmitted through the fingertips, holding your glass by a stem helps keep beer cooler. Serving ROCOCO in a white wine glass therefore facilitates keeping it closer to its ideal serving temperature and maximizing its characteristic fresh flavor.
3 To make a sophisticated first impression
First impressions count. Serving ROCOCO in a white wine glass emphasizes its distinction and its association with fine dining. This elevated presentation style allows ROCOCO to be served and enjoyed with confidence in high end establishments.
* Recommended drinking temperature: 8-12℃, Recommended storage temperature: 10℃ or less. In order to preserve its freshness, ROCOCO is always refrigerated at 3-5℃ after being brewed and is always delivered in refrigerated trucks.
THE MEANING OF “ROCOCO”
We named our brand ROCOCO to represent our desire to introduce our Luxury Beer from Japan to fine dining restaurants all over the world.
Try reading the name ROCOCO backwards. Notice it spells “COCORO,” pronounced like the Japanese word for heart, “KOKORO.” This name was suggested by one of our company’s founders, whose first exposure to Japanese culture came through Japanese author Natsume Soseki’s classic book “KOKORO”. The book was recommended by his father, an avid reader who had a copy at their family home. Rococo is also known as an 18th-century artistic style that emerged in France to define a new sense of luxury.
Did you know Tokyo boasts the highest number of Michelin-starred restaurants globally? Tokyo also plays a key part in our story; it is where our founders met, as well as where they designed, developed and launched ROCOCO Tokyo WHITE. By placing “Tokyo” at the center of our brand name we hope to share a touch of Tokyo’s culinary spirit with each bottle enjoyed around the world.
OUR LABEL DESIGN
If you look closely at our “ROCOCO” logo, you will notice
that it is composed of 3 "O"s. Each of them is superimposed and positioned at different angles. These three different "O"s represent our 3 different founders coming together with a common vision to bring ROCOCO to life. The ROCOCO Tokyo WHITE bottle label, with its textured and memorable design, represents the fresh taste and movement of our beer. You can feel its textured rhythm when you touch the label with your hands. ROCOCO treasures the language of design as a means of communication.