ONLINE SHOP
We are happy to assist with new account inquiries, large-volume orders, and export inquiries, tailored to the needs of your establishment.
Please contact us via our contact form or by phone.
03-4446-2676
*Please dial the number above from your phone.
Contact via LINE
*Please be sure to include your restaurant or hotel name and the name of the person in charge.
*Including your venue's URL will help us assist you more smoothly.
A Message From Our Founder
My name is Yohay Wakabayashi, Founder & CEO of Maison Rococo Corporation.
Thank you sincerely for your interest in "ROCOCO Tokyo."
I am proud to share that since our launch, through a close collaboration with chefs and sommeliers, ROCOCO has become Japan's first luxury beer, now served in all 47 prefectures and over 1,000 fine dining restaurants, luxury hotels, and ryokan.
ROCOCO elevates the fine dining experience by making restaurants proud to serve beer and fine dining customers proud to order beer.
Brewed in Shizuoka using only the finest ingredients and the naturally purified water of Mount Fuji,
ROCOCO is bitterness-free, with a smooth, delicate texture and gorgeous aroma reminiscent of a fine white wine.
ROCOCO is the only beer in Japan created specifically to enhance the fine dining experience.
I am always willing to learn from you and always willing to answer questions you may have.
Our dedicated staff will personally guide you through every step of the onboarding process to ensure an easy transition.
We sincerely hope ROCOCO will become a valuable part of the special experiences you create for your guests.
Maison Rococo Corporation
Founder & CEO Yohay Wakabayashi
The Benefits of Choosing ROCOCO Tokyo
Functional Benefit
The Ideal Opening Drink to Complement Delicate Cuisine
ROCOCO's smooth, fruity, non-bitter profile appeals even to non-beer drinkers. Its delicate taste and fine carbonation prevent fullness, easing a natural transition to wine or sake later in the course. Made exclusively with the highest quality natural ingredients and no additives, ROCOCO is unfiltered and non-heat-treated to keep it as pure and fresh as possible — aligning with the high standards of fine dining. Sommeliers often include ROCOCO on pairing menus due to these characteristics. Each bottle yields two glasses, making it ideal for sharing.
Emotional Benefit
A Luxury Beer Developed Exclusively for Fine Dining
Avoid disappointing your customers with the regular beer options they see at their grocery or convenience stores. One detail can disrupt a perfect experience. ROCOCO is not available in traditional retail such as convenience stores, grocery stores, liquor stores, or department stores — so customers will never feel they are overpaying for ROCOCO at your restaurant. ROCOCO was created for carefully selected restaurants like yours, and helps transport guests into an extraordinary experience from the very first sip.
Economic Benefit
Over Twice the Profit Margin of a Commercial Beer
Fine dining restaurants who opt not to sell ROCOCO are missing an opportunity to make more money while pleasing their customers. ROCOCO offers a higher yen margin per bottle sold. Selling just 5 bottles per day for 240 days can boost your restaurant's annual profit by over ¥600,000 compared with a commercial beer. Your staff simply pours ROCOCO into the ROCOCO Tokyo GLASS or an available white wine glass — and you can reinvest your extra margin where it matters most.
ROCOCO Developed its Recipe
Under the Supervision of Fine Dining Leaders
The ROCOCO recipe was developed to elevate the fine dining experience. Our recipe development process was notably shaped by the refined tastes of the chefs, sommeliers, and guests of leading restaurants in Tokyo. As such, ROCOCO was designed to perfectly complement fine cuisine. ROCOCO was also deeply inspired by the Japanese aesthetic of "wabi-sabi." Kaiseki chefs, in particular, taught us to embrace minimalism, and to remove all unnecessary flavor distractions to elevate ROCOCO’s purity of taste.
We spent one year researching the market to discover key problems relating to beer in fine dining. To attain the highest quality by global standards, we collaborated with Dr. Hugo Patino, a world-leading expert with over 30 years of experience developing beer recipes in California — the global hub for cutting-edge brewing technology. Over 18 months, we continuously refined the recipe based on feedback from fine dining restaurants and customers.
Brewed in Shizuoka using only the finest ingredients and the pure spring water of Mount Fuji, this beer is bitterness-free, with a smooth, delicate texture and gorgeous aroma reminiscent of a fine white wine. The result is a recipe that complements and elevates the delicate flavors of fine cuisine without overpowering them.
| Production Area | Gotemba, Shizuoka, Japan |
| Water Source | Natural spring water from Mt. Fuji |
| Alc. | 5.5% |
| Color | Golden Yellow |
| Taste | Elegant |
| Aroma | Fruity |
| Recommended Storage Temperature | 1〜5℃ |
Fuji Premium Brewery Has Been
Brewing ROCOCO Since Our 2018 Launch
The delicate flavor and uncompromising quality of ROCOCO are made possible by our close partnership with FUJI PREMIUM BREWING Co., Ltd. (Gotemba City, Shizuoka Prefecture), which sits at the base of Mount Fuji.
Led by Brewmaster Yuko Shiga, the brewery team blends traditional Japanese craftsmanship with modern brewing science. In 2019, the brewery underwent a full modernization and now features advanced ingredient analysis systems and state-of-the-art quality control equipment. Every batch of ROCOCO is rigorously tested to ensure consistency and precision at the highest level.
The pairing of Mount Fuji’s natural spring water with flawless execution of the ROCOCO recipe is the foundation of our ambition, and a key reason why more and more chefs and sommeliers trust ROCOCO to delight their customers.
3 Reasons We Recommend Our Signature White Wine Glass Serve
1
To Enjoy the Fruity and Elegant Aroma
Although ROCOCO is a beer, it is characterized by the absence of bitterness and a smooth, delicate texture with a fragrant aroma reminiscent of fine white wine. To fully capture and enjoy this aroma, we recommend serving it in a white wine glass.
2
To Further Enhance the Fresh and Rich Flavor
ROCOCO is an unfiltered, unpasteurized draft beer, so it is always refrigerated at 1–5°C after brewing to maintain its fresh flavor. Using a glass with a stem (like a white wine glass) prevents body heat from raising the temperature, keeping the beer cold and at its perfect drinking temperature.
3
To Give a Sophisticated Impression
A drink for special moments should look elegant as well. ROCOCO served in a white wine glass instantly conveys a refined impression, making it the perfect luxury beer for those special occasions. Not only does it fully bring out the beer's potential, but enjoying it in a beautiful, elegant glass adds to the experience.
03-4446-2676
*Please dial the number above from your phone.
Contact via LINE
*Please be sure to include your restaurant or hotel name and the name of the person in charge.
*Including your venue's URL will help us assist you more smoothly.
What to Expect After You Contact Us
Step 1.
Please contact us via our contact form or by phone.
03-4446-2676
*Please dial the number above from your phone.
Contact via LINE
*Please be sure to include your restaurant or hotel name and the name of the person in charge.
*Including your venue's URL will help us assist you more smoothly.
Step 2.
Based on the information you provide, we will follow up with you promptly.
Establishments that meet our partnership criteria will be provided with a sample.
Step 3.
If you wish to proceed with an order, we will review your request and provide details on our ordering process.
*Wholesale distribution for new accounts is subject to our partnership criteria and offered on a selective basis. We appreciate your understanding.
*Please note that sample delivery may take approximately one to two weeks depending on stock availability. Delivery dates will be communicated separately.
Fine Dining Leaders Choose ROCOCO.
Hear What they are Saying.
Hear directly from our partner restaurants as they share their experience with ROCOCO.
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I used to dislike beer, but the moment I tasted ROCOCO for the first time, I thought to myself 'this is delicious!' And since then, my perception of beer has completely changed. Modern French "HOMMAGE", 1 Michelin Star 
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ROCOCO doesn't overpower the food but still has a strong presence and perfect portion size, so I recommend it. Sushi "Nishiazabu Taku", 1 Michelin Star 
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I chose ROCOCO simply because it tastes truly delicious. Its clean flavor pairs well with savory dishes like fried chicken wings and salty dishes such as caviar. The fruity smoothness makes it popular even among those who usually dislike beer. Japanese Cuisine "KUTAN", 2 Michelin Stars 
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Recently, customers have said things like 'I know this! I want to drink it!' and praised the cute bottle and logo design. Japanese Cuisine "Towa", 1 Michelin Star 
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When I first tasted ROCOCO I was surprised by its delicate flavor. Fruity yet deep, with an aftertaste that doesn't leave the usual hop bitterness but has a surprisingly refreshing finish. It's truly unique compared to other beers. Modern French "Crony", 2 Michelin Stars 
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ROCOCO is a luxury beer that is fresh and fruity. Its texture and flavor are delicate and soft. Despite being elegant, its charming appearance makes it approachable, which perfectly fits the concept of our restaurant NéMo. Modern French "NéMo", 1 Michelin Star 
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I used to dislike beer, but the moment I tasted ROCOCO for the first time, I thought to myself 'this is delicious!' And since then, my perception of beer has completely changed.
Modern French "HOMMAGE", 1 Michelin Star
Owner-Chef, Noboru Arai
ROCOCO doesn't overpower the food but still has a strong presence and perfect portion size, so I recommend it.
Sushi "Nishiazabu Taku", 1 Michelin Star
Owner, Mayumi Nagata
I chose ROCOCO simply because it tastes truly delicious. Its clean flavor pairs well with savory dishes like fried chicken wings and salty dishes such as caviar. The fruity smoothness makes it popular even among those who usually dislike beer.
Japanese Cuisine "KUTAN", 2 Michelin Stars
Owner, Kotaro Nakajima
Recently, customers have said things like 'I know this! I want to drink it!' and praised the cute bottle and logo design.
Japanese Cuisine "Towa", 1 Michelin Star
Head Chef, Takaaki Tokuyasu
When I first tasted ROCOCO I was surprised by its delicate flavor. Fruity yet deep, with an aftertaste that doesn't leave the usual hop bitterness but has a surprisingly refreshing finish. It's truly unique compared to other beers.
Modern French "Crony", 2 Michelin Stars
Owner-Sommelier, Kazuki Ozawa
ROCOCO is a luxury beer that is fresh and fruity. Its texture and flavor are delicate and soft. Despite being elegant, its charming appearance makes it approachable, which perfectly fits the concept of our restaurant NéMo.
Modern French "NéMo", 1 Michelin Star
Owner-Chef, Kenichi Nemoto
Under "RESTAURANT INTERVIEWS," we introduce a selection of ROCOCO's celebrated partner restaurants from across Japan.
Our Instagram community of over 15,000 engaged followers is passionate about discovering new fine dining restaurants, luxury hotels, and ryokan. We regularly feature our restaurant partners through curated posts that highlight their cuisine, ambiance, and seasonal pairings with ROCOCO. Follow us at @rococotokyo and tag us when sharing ROCOCO in your posts or stories — we'll share your images with our audience of actual fine dining customers.
Contact & Order Inquiries
Please feel free to reach out via the contact form below. We would be delighted to hear from you even if you are interested in exploring whether ROCOCO is the right fit for your establishment. A member of our team will follow up with you promptly.
*Wholesale distribution for new accounts is conducted exclusively with establishments that meet our quality standards. We appreciate your understanding.
Please contact us via our contact form or by phone.
03-4446-2676
*Please dial the number above from your phone.
Contact via LINE
*Please be sure to include your restaurant or hotel name and the name of the person in charge. *Including your venue's URL will help us assist you more smoothly.
Frequently Asked Questions
About New Accounts
What is the minimum order quantity?
A
We offer cases of 6, 12, or 24 bottles (all with free shipping in Japan).
What is the unit price?
A
ROCOCO is ¥800 per bottle (tax excluded, free shipping). We recommend a selling price between ¥1,600 and ¥2,200 per bottle. Please contact us via the inquiry form and we will provide details on an individual basis.
How do I place an order?
A
Orders can be placed via LINE (ID: rococo_tokyo), email (orders@maisonrococo.com), or InfoMart. Orders confirmed by 8:00 AM on weekdays will be shipped the same day, with delivery as early as the next day. We will provide detailed instructions after your initial inquiry.
Can I place orders through a specific platform?
A
We will do our best to accommodate your preferred platform. Please contact us via the inquiry form to discuss.
What payment methods are available?
A
Billing is at the end of the month, with payment due the following month. Invoices are mailed in the first week of the month following delivery. We accept bank transfer to our designated account or credit card payment via the QR code on the invoice. Cash on delivery is not available.
Is there a screening process for new accounts?
A
Yes, all new accounts are subject to a review based on our proprietary criteria. Please note that the specific details of our screening criteria are not disclosed.
Can ROCOCO be served on draft?
A
ROCOCO is packaged in bottles. The ceremony of pouring a beverage from an elegantly branded bottle is something fine dining customers expect and enjoy. We also find that draft beer equipment can take up limited space in small restaurants and requires significant maintenance.
What is the shelf life of ROCOCO?
A
Typically about 6 months from delivery. ROCOCO is a refrigerated product; please keep the storage temperature between 1–5°C.
About International Export
Where do you currently export to?
A
ROCOCO is currently available in select fine dining restaurants in Singapore and Taiwan. For inquiries about other regions, please contact us.
Is export to new regions possible?
A
We work with export partner companies and may be able to accommodate distribution in new regions if the proposed partnership meets our criteria. Please contact us if you are interested.
Other
Can I order through a liquor distributor?
A
As a general policy, we distribute ROCOCO directly to our partner establishments (rather than via liquor shops or distributors). This is because ROCOCO values maintaining careful control over distribution to select establishments in order to protect the reputation of our existing partners.
Do you provide menu cards or promotional materials for guests?
A
Yes. For your first order, we include 6 large-format menu cards (120×235 mm) printed in Japanese and English as a complimentary gift. We can also print customized prices for your restaurant and customize the size of our menu card upon request. Please feel free to discuss this with us.
Does ROCOCO offer bottle collection services?
A
We sincerely apologize, but our company does not currently offer bottle collection services. We kindly ask that you dispose of empty bottles in accordance with your local municipality's regulations. We truly appreciate your understanding.