While dining together in 2016, three friends asked themselves a simple question: "Why isn't there a beer made for fine dining?" Their curiosity led them to create ROCOCO, and with it, an entirely new beverage category: luxury beer, a first in Japan. ROCOCO is proud to be the only beer in Japan created exclusively for fine dining.
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We developed the ROCOCO recipe in close collaboration with the fine dining chefs, sommeliers, and guests of Tokyo's leading restaurants, and refined it through their feedback until every element elevated the fine dining experience. Our process was also deeply inspired by the Japanese aesthetic of wabi-sabi. Kaiseki chefs, in particular, taught us to embrace minimalism and to strip away all unnecessary flavours in favour of letting purity speak. Our “non-bitter” taste allows ROCOCO to complement the delicate flavours of fine cuisine without overpowering them.
ROCOCO represents passion and luxury, which are the core of our brand. One of our founders chose the name after realizing that “ROCOCO” spelled backward is “KOKORO,” the Japanese word for “heart.” This reflects our sincere respect toward the craftsmanship, creativity, history, dedication, and hospitality of the chefs and sommeliers of fine dining restaurants.
Developed in collaboration with Kimura Glassware, our signature glass features the refined craftsmanship of European masters. It is notable for its slender, elongated stem and a carefully handmade rim. Its elegant bowl, subtly adorned with ROCOCO’s signature circle motif, is purpose-built to highlight the fruity and floral aroma of ROCOCO.
Our iconic gift boxes embody the spirit of luxury gifting and are designed to leave a lasting impression on friends, family, and business associates. Each of our wooden gift boxes are carefully handcrafted in keeping with Japanese gift-giving tradition in order to create a sense of timeless elegance. Our modern paper gift box complements its traditional counterpart with a design that exudes style and sophistication.
Our close relationship with leading chefs and sommeliers throughout Japan allows us to elevate the experience of more and more fine dining restaurants every year. Going forward, ROCOCO will continue to develop new products that elevate Japanese culture and Japan’s reputation as a global luxury producer.
ROCOCO is the only beer served at the BAR counter in the ANA SUITE LOUNGE, ANA's premier lounge at Haneda Airport Terminal 2 International. Enjoy a moment of peace and elegance with ROCOCO before you take off.
ROCOCO is now also available at Michelin-starred restaurants and luxury hotels across Asia, including Singapore and Taiwan. We will continue to develop our global presence and elevate fine dining experiences around the world.
Tokyo is the city with the most Michelin-starred restaurants in the world.
The celebrated culinary culture of Japan serves as a continuous source of inspiration for ROCOCO,
which partners with an ever growing number of fine dining restaurants and luxury hotels.
Read exclusive interviews with the chefs and sommeliers that lead our partner restaurants and discover
the stories behind their restaurants and cuisines, as well as how they pair ROCOCO with their finest dishes.
2024.05.31
NEW
2024.05.25
NEW
2024.04.20
Our book tells the story of how three founders transformed an idea into ROCOCO and brought its vision to life in Japan. Learn more about why ROCOCO was created, how an international team launched in the Japanese market, and the various challenges they faced as a start up. The book also features quotes from famous chefs and sommeliers in Japan who share why they chose to serve ROCOCO in their restaurants. In addition to being an engaging story about the development of a luxury beer and its role in fine dining, the book also appeals to those seeking to learn more about entrepreneurship. Please note that our book is currently available in Japanese Only.
Join our community of over 15,000 engaged followers that share a passion and curiosity for discovering fine dining restaurants and luxury hotels. You will discover our carefully selected fine dining partners through curated posts that highlight their cuisine, ambiance, and seasonal pairings with ROCOCO. （@rococotokyo）
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